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Shandon Hicks

Sr Operations, RevOps & Hardware Manager
Fallon Pauite Shoshone Tribe
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Management
Sr. Operations, RevOps & Hardware Manager

Sr. Operations, RevOps & Hardware Manager

BrainTap, IncOct 2023 - Current | Hybrid

Operations & Project Management

  • Lead cross-functional projects covering hardware, software, and RevOps initiatives
  • Develop and refine SOPs to improve efficiency across multi-system company operations
  • Manage KPIs, system reviews, and process improvements to align with executive initiatives
  • Oversee international operations, project planning, and system maintenance

Product & Compliance Management

  • Key Product Owner for BrainTap and NeuralChek products, responsible for shaping product direction, managing requirements, and ensuring successful delivery through collaboration with engineering, QA, and design teams. Focused on enhancing user experience, integrating feedback, and maintaining product quality across hardware and software platforms
  • Coordinate with manufacturers to secure safety documentation and product certifications
  • Ensure compliance with CE and European Union conformity requirements
  • Manage digital strategy, content planning, and audio session deployment

RevOps & Systems Administration

  • Administer AWS, Microsoft, Stripe, and Apple Developer platforms
  • Design and optimize automation workflows to streamline business operations
  • Create detailed business requirement documents and user story mapping for system improvements
  • Support cross-platform integrations and digital infrastructure growth

Leadership & Collaboration

  • Partner directly with executives and stakeholders to execute business growth strategies
  • Provide training, support, and implementation guidance across systems and teams
  • Oversee Customer Success Manager and team, driving customer satisfaction initiatives
  • Deliver strong communication across technical and non-technical teams

Key Achievements

  • Led product ownership initiatives for BrainTap and NeuralChek products, driving enhanced user experience and product quality through strategic collaboration with engineering, QA, and design teams
  • Spearheaded comprehensive compliance initiatives to secure international market access for BrainTap products, ensuring adherence to CE and European Union conformity requirements
  • Executed strategic Sr. Operations initiatives that optimized cross-functional workflows, resulting in improved efficiency across hardware development, software deployment, and RevOps processes
Customer Success Manager

Customer Success Manager

BrainTap, IncMar 2021 - Oct 2023 • 2 yrs 8 mos | Remote

Strategic Leadership & Operations

  • Lead Customer Success operations, delivering KPIs and strategic recommendations directly to executive leadership
  • Drive initiatives to improve customer experience, retention, and referrals across all touchpoints
  • Collaborate with leadership to design job descriptions and scale Customer Success function in alignment with company goals

Systems & Infrastructure

  • Built and optimized customer support infrastructure in HubSpot, including pipelines, workflows, chatbots, SLAs, dashboards, knowledge base, and feedback surveys (CSAT, NPS)
  • Administered system access and permissions in HubSpot, Infusionsoft, Oscommerce, Post Affiliate Pro, Zoom, and Confluence, ensuring cross-team alignment
  • Developed and enforced SOPs to streamline workflows, reduce resolution times, and enhance service quality across call, email, and chat channels

Team Management & Training

  • Trained, coached, and upskilled customer success teams, including international call center operations
  • Implemented HubSpot certifications and ongoing development programs for team excellence
  • Created training videos and documentation for internal teams and external customers to drive adoption and troubleshooting success

Client Relations & Business Development

  • Partnered with healthcare professionals and affiliates to deliver onboarding, training, and ROI-driven implementation of BrainTap technologies
  • Managed affiliate program operations, ensuring accurate commissions, campaign execution, and close collaboration with marketing
  • Oversaw customer invoicing, refunds, and payments across Authorize.net, PayPal, and Stripe, maintaining accuracy and satisfaction

Key Achievements

  • Streamlined workflows and automations, resulting in improved SLA adherence, faster issue resolution, and stronger customer retention
  • Established scalable support systems and feedback loops that elevated customer satisfaction scores and strengthened product improvement cycles
  • Successfully managed global communications and partnerships, ensuring consistent, high-quality service across diverse markets
Business Growth

Business Growth Specialist

BrainTap, IncFeb 2020 – Mar 2021 • 1 yr 2 mos | On-Site

Sales & Revenue Growth

  • Drove new business opportunities through direct sales, partner collaborations, and trade show events
  • Executed sales strategies that increased visibility and strengthened affiliate-driven revenue
  • Supported the full sales process, from lead generation and qualification to closing new partnerships

Partner & Affiliate Program Development

  • Built and maintained strong relationships with partners and affiliates to expand market reach
  • Produced training videos and resources to streamline affiliate onboarding and improve adoption
  • Assisted in program implementation to ensure partners had the tools and knowledge to succeed

Training & Implementation Support

  • Delivered training sessions for partners and affiliates to strengthen product knowledge and sales effectiveness
  • Developed resources and documentation to support consistent messaging and program use
  • Provided direct support during onboarding and implementation, ensuring smooth partner integration

Trade Show & Event Sales

  • Represented the company at trade shows, driving awareness and capturing new leads
  • Conducted live product demonstrations and presentations to attract prospects and strengthen relationships
  • Collaborated with the marketing team to maximize impact at events through cohesive branding and outreach

Key Achievements

  • Successfully drove new business growth through multi-channel approach combining direct sales, strategic partnerships, and high-impact trade show presence
  • Streamlined affiliate onboarding process through comprehensive training resources, resulting in improved partner adoption and program effectiveness
  • Enhanced partner integration and success through direct implementation support, ensuring smooth transitions and sustained performance across all partnerships
Customer Support

Customer Support

BrainTap, IncFeb 2017 - Mar 2021 • 4 yrs 2 mos | On-Site

Customer Support Operations

  • Provided comprehensive technical support via phone, email, and live chat for BrainTap's meditation and brainwave technology products
  • Troubleshot hardware and software issues across multiple platforms including iOS, Android, and desktop applications
  • Maintained detailed customer interaction records in CRM systems, ensuring continuity and quality of service

Technical Problem Resolution

  • Diagnosed and resolved complex technical issues with BrainTap headsets, mobile apps, and subscription services
  • Collaborated with development teams to identify software bugs and provide detailed user feedback for product improvements
  • Created and maintained troubleshooting guides and FAQ documentation for common customer issues

Customer Experience Enhancement

  • Achieved and maintained high customer satisfaction scores through empathetic communication and efficient problem resolution
  • Processed returns, exchanges, and warranty claims while ensuring positive customer outcomes
  • Educated customers on product features and optimal usage to maximize their wellness experience

Key Achievements

  • Consistently exceeded response time and resolution metrics, contributing to improved overall customer satisfaction
  • Developed expertise in wellness technology products, becoming a trusted resource for both customers and internal teams
  • Built strong foundation in customer service best practices that informed later management approaches
Personal Projects

Unreal Engine

Video Production

Creating 3D landscapes and cinematic productions, setup camera and cinematics using sequencer
Advanced rendering techniques and post-processing workflows
Tools & Software

Customer Relationship Management

Hubspot, Infusionsoft
OSCommerce
Drift Chat

Payment Processing & E-commerce

Stripe, Paypal, Payment Processors
Lead Dyno, Post Affiliate Pro
Google Play, Apple App Store

Project Management & Communication

Asana, Click Up
Slack, Microsoft Teams
Zoom, Talk Desk
Calendly
JIRA, Confluence, Bitbucket
Atlassian Tools

Development & Technical Tools

Visual Studio Code
Git, Github, Source Control
Wordpress
AWS Management Console

Creative & Media Production

Unreal Engine Animation Pipeline
Ableton Live 11 Suite
Google Services, Adobe Services
Stable Diffusion AI Pipeline

Business & Administrative

BrainTap Products
Tradeshow efficiency
Microsoft Suite Products
Gusto, ADP

Product Management & Strategy

Product Ownership
Requirements Management
User Story Mapping
Product Lifecycle Management
Business Requirement Documents
Digital Strategy

RevOps & Automation

Revenue Operations
Workflow Automation
Business Process Automation
System Integration
Cross-platform Integrations
KPI Management

Compliance & Regulatory

CE Certification
European Union Conformity
International Market Compliance
Safety Documentation
Product Certifications
Manufacturer Relations

Platform Administration

AWS Administration
Microsoft Platform Admin
Apple Developer Platform
Stripe Administration
System Reviews
Digital Infrastructure

Leadership & Team Management

Cross-functional Team Leadership
International Team Coordination
Training Development
Stakeholder Management
Executive Partnership
Customer Success Operations